Click tracking with Google Tag Manager and Google Analytics UA
Estimated time to complete: 20 minutes
Requirements: The Call Now Button WordPress plugin, GA (Universal Analytics) implemented through Google Tag Manager
Keep reading if you’ve implemented Google Analytics via Google Tag Manager. This article describes step by step how to set up Event Tracking with Google Tag Manager to reveal in Google Analytics how many people click the Call Now button on your website.
High level overview of the steps involved
Enable Click tracking in Google Tag Manager
Creating the Trigger in Google Tag Manager
Creating the Tag in Google Tag Manager
Publish your changes in Google Tag Manager
Step 1: Enable Click tracking in GTM
Sign into your Google Tag Manager account and let’s get started!
Before you set up the actual event you need to enable the build-in variable for tracking clicks on an element with an ID.
Click on Variables in the menu on the left side of the screen:
Scroll down to the Clicks section and select Click ID:
Step 1 done! Close the window by clicking the X at the top.
Step 2: Creating the Trigger in GTM
Now click on Triggers in the left side menu:
Give your new Trigger a name: Call Now Button clicks and click the pencil (appears when you hover over the box) in the top right corner:
Under Choose trigger type select Just links:
Under This trigger fires on select Some link clicks. Then from the pull-down menu select the variable you’ve just enabled: Click ID, change the second pull-down to equals and in the empty field you enter callnowbutton:
Click Save to store your new Trigger. Step 2: DONE!
Step 3: Creating the Tag in GTM
Click on Tags in the left side menu:
Give your new Tag a name: Call Now Button click tracking and click the pencil (appears when you hover over the box) in the top right corner:
At the top of the Choose tag type list that appears, select Google Analytics.
Then select Track type: Event and enter the following information:
Action: Phone call
Label: Call Now Button
Non-Interaction Hit: True
You can leave the value field empty unless you wish to add a certain value to a phone call.
Under Google Analytics settings select your Google Analytics account (should be in the list if you have implemented Google Analytics via Google Tag Manager).
The whole window should look like this:
Now in the window below called Triggering click the pencil:
In the Choose a trigger window select the Trigger you created in step 2 called Call Now Button clicks.
Click Save and you’re all set.
From now you should see the clicks on the Call Now Button appear in your Google Analytics account under Behavior > Events > Overview:
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