Tracking clicks in Google Analytics
Estimated time to complete: 1 minute
Requirements: The Call Now Button WordPress plugin
It’s possible to get insights into the number of people that actually click on the Call Now Button on your website. This is currently limited to websites that use Google Analytics to track their website’s visitors.
Click or event tracking
We can count clicks on the Call Now Button through what GA calls Event Tracking. There are a couple of different ways to set this up depending on the version of GA that you’re using and how you’ve integrated it on your website. The options are:
- Classic Google Analytics (ga.js)
- Universal Analytics (analytics.js)
- Global site tag (gtag.js)
- Or through Google Tag Manager
How to enable click tracking?
In the Call Now Button WordPress plugin, open the Settings page.
Locate the Click tracking setting and select your version of Google Analytics.
Be aware that implementations through Google Tag Manager have a different process (see below).
Scroll to the bottom of the page and click Save to store your changes.
Which version of GA do I have?
If you’re not sure which version of GA you have installed on your website, you can check this in the source code of your website.
But another easy way to check this is through a website I’ve found a while ago called gachecker.com. After entering your website’s URL it will scan through the code and determine a couple of things, including your version of GA. For my website it looked like this:
Integration through Google Tag Manager
If you’ve integrated through GTM the process for tracking button clicks is a little different. I’ve written a separate article for using GTM: Google Tag Manager: Event Tracking
Viewing your button clicks in GA
Events in Google Analytics can be found under the Behavior reports.
You can check out this page for more information on Event data in GA.
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