It’s possible to get insights into the number of people that actually click on the Call Now Button on your website. This is currently limited to websites that use Google Analytics to track their website’s visitors.
We can count click the Call Now Button through what GA calls Event Tracking. There’s a couple of different ways to set this up depending on the version of GA that you’re using and how you’ve integrated it on your website. The options are:
- Classic Google Analytics (ga.js)
- Universal Analytics (analytics.js)
- Global site tag (gtag.js)
- Or through Google Tag Manager
Which version of GA do I have?
If you’re not sure which version of GA you have installed on your website, you can check this in the source code of your website.
But another easy way to check this is through a website I’ve found a while ago called gachecker.com. After entering your website’s URL it will scan through the code and determine a couple of things, including your version of GA. For my website it looked like this:
Integration through Google Tag Manager
If you’ve integrated through GTM the process for tracking button clicks is a little different. I’ve written a separate article for using GTM: Google Tag Manager: Event Tracking
Viewing your button clicks in GA
Events in Google Analytics can be found under the Behavior reports.
You can check out this page for more information on Event data in GA.
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